Work
Case studies from both sides of the job. Client names and internal numbers are anonymised where they need to be; each study says so when they are.
Sixty dead leads, three booked calls, one standing workflow
Took month-old dead enterprise leads, ran a small re-engagement campaign, reported the numbers, and turned the result into an automated standing workflow the team adopted.
Read the case studyA four-week Claude Code curriculum where every attendee shipped
Designed and co-taught a four-week working group for Women in Tech UK. Every participant deployed a live website they built in-session.
Read the case studyAI in Action: a live event built as a working funnel
Co-hosted a London event with Women in Tech UK featuring an Amazon product leader: fireside, a gamified AI-or-human challenge, live demos, and an event page I built that my employer shipped on their own domain.
Read the case studyBuilt by a non-developer: the 14-agent system that runs my GTM
Fourteen agents brief my meetings, keep my CRM honest, build campaigns from account data and review my sales calls. Built in three months with no technical background.
Read the case studyAuditing 100+ outbound campaigns and letting the data pick the channel
Pulled every campaign through the Lemlist API. LinkedIn invites were accepted at 12 to 16% while cold email replied at 1%, and over 4,000 sends were going to buyers who could never purchase.
Read the case studyA qualification framework that scores actions, not compliments
A 10-point design partner qualification system built during my EIR stint at Antler: pass/fail critical filters, weighted scoring, red-flag overrides, and weekly calibration against real outcomes.
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